First Lady, Agriculture Secretary Launch MyPlate icon as a New Reminder to Help Consumers to Make Healthier Food Choices.
The federal government’s new food icon, MyPlate was unveiled June 2 to serve as a reminder to help consumers make healthier food choices .MyPlate is a new generation icon with the intent to prompt consumers to think about building a healthy plate at meal times and to seek more information to help them do that by going to choosemyplate.gov The new MyPlate emphasizes the fruit, vegetable, grains, protein and dairy food groups.
choosemyplate.gov provides practical information to individuals, health professionals, nutrition educators and the food industry to help consumers build healthier diets with resources and tools for dietary assessment, nutrition education and other user-friendly nutrition information. As Americans are experiencing epidemic rates of overweight and obesity, the online resources and tools can empower people to make healthier food choices for themselves, their families and their children. Later this year the USDA will unveil an exciting “go-to” online tool that consumers can use to personalize and manage their dietary and physical activity choices.
The 2010 Dietary Guidelines for Americans, launched in January of this year, form the basis of the federal government’s nutrition education programs, federal nutrition assistance programs, and dietary advice provided by health and nutrition professionals. The Guidelines messages include:
- Enjoy your food but eat less.
- Avoid oversized portions.
Foods to increase
- Make half your plate fruits and vegetables
- Switch to fat-free or low-fat (1%) milk.
- Make at least half your grains whole grains.
Foods to reduce
- Compare sodium (salt ) in foods like soup, bread and frozen meals and choose foods with lower numbers
- Drink water instead of sugary drinks
Coupled with these tested, actionable messages will be the “how-tos” for consumer behavior change. A multi year campaign calendar will focus on one action-prompting message at a time starting with “Make Half Your Plate Fruits and Vegetables”. For more information visit. choosemyplate.gov